Ecommerce growth consultancy working with brands to drive sustainable and profitable growth.
✓ Gain insights into the health of the business.
✓ Understand sustainable growth opportunities.
✓ Make sound investments of time and money.
PRINCIPLES
What drives us
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Start with serving your customers needs, solving their problems, and helping them live better lives. Keep the customer in focus and you’ll have the wind at your back, making it easier to succeed in DTC.
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Our engagements start with a deep dive into brand performance data to uncover opportunities or areas for improvement in the business. These opportunities are quantified prior to changes or experimentation, then measured again. A better outcome can be measured.
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Margin and profit are the lifeblood of your business. Growth at all costs is an unrealistic strategy for most businesses - it takes too long to payoff (if at all). It’s great to see increased revenue while testing, but even better to understand how it impacts profit. It’s the pre-marketing contribution that allows you to scale your business. A profit focus allows greater flexibility and control in your business, ultimately allowing you to server customers better.
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It's easy to be distracted by shiny objects, fancy apps, and the next “quick win”. This often results in a tangled mess of tactics or paralysis - what do I do next? 🤯 Our work focuses on generating insights which lead to actionable recommendations. We work methodically to execute, measure, and iterate to achieve results.
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While we collaborate with agencies, apps, and platforms to achieve our clients' objectives, we are independent and work on behalf of clients.
SERVICES
How we can help you
01 Customer Analysis
We dive deep into your order data to understand what makes your customers tick. By examining how people interact with your products, we connect customer behavior to your business success. To complete the picture, we conduct a Customer Insights survey. This reveals the "why" behind the "what" - uncovering your customers' preferences, motivations, and needs. With this comprehensive approach, you'll be better equipped to serve current customers and attract new ones.
02 Ecommerce CX Audit
An in-depth audit of the full path to purchase. We evaluate the top landing pages, home page, collection, and product pages. We’re looking for clarity in navigation and layout that supports customer’s decisions and builds confidence in your brand. We cover the full path to purchase including checkout through post-purchase. Are you answering customers questions and addressing potential objections? Are you building trust and confidence in your brand? Do you show how your product makes the customer a hero?
03 Growth and Acquisition Plans
These are custom plans built based on unique inputs of your business, products, and go-to-market strategy. There are two parts to this growth equation: 1) What is the cost to acquire a customer, and 2) what is the value of that customer in the future. We look at your paid vs. organic channel mix and create a model that shows your potential new customer growth and retention revenue. These models can form the basis for forecasting, inventory planning, and cash management.
04 Price and Profit Optimization
Price is a powerful lever in your business and can be one of the most difficult things to get right. Price should be considered as one element of a “complete offer” including shipping costs, free shipping thresholds, and any bundling or introductory offers. We’re looking for an offer (price, discount, shipping) that maximizes profit per visitor at scale. Unlocking greater profit per visitor is what allows brands to scale their advertising efforts.
05 Tech and App Audit
Modern platforms make tech more accessible, but keeping your tech stack in check is essential. Over time, apps can pile up, adding unnecessary code and complexity slowing down your site and increasing costs. We’ll find broken integrations and discover ways to simplify your setup. What was once a top choice may no longer offer the same value. We’ll review your tech stack and recommend improvements, replacements, or removals to get the most of your investment.
GETTING STARTED
How can we work with you?
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Complementary growth conversation
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Deeper dive to better understand your needs an how we can help
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Proposal to support your unique growth objectives
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Kick off our engagement and get growing!
FAQs
Who are we a good fit for?
Our services are best suited to businesses that already have some DTC traction. These brands may have hit a plateau and need another experienced operator to assess how their business can get “unstuck”. Other brands may be growing and are poised to make another investment in their business, but are unclear on where they should focus their resources.
How quickly can we get started?
Typically we can get started within a week or two of agreeing to an initial audit or project. The speed of startup is often determined by the availability of data sources and collaboration with internal resources. While we are doing the heavy lifting for each project, input and feedback from our clients helps to guide and validate our direction for best results.
Do you replace our existing agency?
No, we work collaboratively with your existing team (internal and/or external). We provide growth strategies, recommendations, and roadmaps to support your growth plans and work with your paid media and/or email marketing team for implementation and testing. If necessary, we can provide support in these areas or make agency recommendations.
Do I need to make a long term commitment?
We do not require long term annual agreements. The first engagement is often project based, then for ongoing growth and optimization support we typically engage on a retainer basis. We look at it this way: when we provide value, clients will see results and continue working with us.